My childhood experience is already slightly different from that of others because I was homeschooled. But, as a kid, growing up in the 1990s, one thing I knew for sure was that any embarrassing anecdotes or photos were going to be shared only with my immediate and extended family. The baby bath pictures are in our family photo albums, not online. As are the awkward dance videos, preserved forevermore on VHS, not with an indelible digital footprint. Social media wasn't a thing in 1995 when I was 11-years-old! I never had to worry about my identity being shared with total strangers where my parents had no control over who viewed the information.
But today’s kids aren’t so lucky. From ultrasound announcements to viral TikTok dances, the lives of American children are broadcast, monetized, and archived before they can even tie their shoes. As debates over child privacy laws heat up, Nordic nations like Sweden and Norway are setting global standards with strict safeguards, while the U.S. scrambles to catch up. In this post, we’ll explore why Scandinavia’s proactive laws—rooted in collective responsibility—are shielding children in ways America’s reactive system still struggles to match, and what it means for parents navigating a world where childhood has become content.
Here are some key differences between Nordic (or EU in general) approach vs the U.S. approach to child privacy laws.
Scandinavia/EU Proactive Enforcement
- Proactive Monitoring:
- GDPR violations (e.g., collecting data on minors without consent) can trigger fines up to 4% of global revenue. National agencies actively investigate complaints (e.g., France’s CNIL fined a family blogger €20,000 in 2023 for failing to secure a child’s data).
- Norway and Sweden audit high-earning family channels to ensure earnings from child-focused content are held in trust.
- Public Accountability: Cultural norms discourage monetizing childhood, leading to social pressure and reduced viewership for violators.
- Content Restrictions: Commercial use of minors under 12 in ads or sponsored content is often prohibited.
- Right to Erasure: Children can petition to have content removed once they reach legal adulthood.
U.S. Reactive Enforcement Challenges
- Reactive and Limited:
- COPPA fines (e.g., $170 million against YouTube in 2019) target platforms, not individual creators. Family vloggers rarely face penalties unless they directly violate data-collection rules.
- State-level trust laws (e.g., Illinois’ 2024 Child Influencer Act) rely on self-reporting; enforcement is sparse due to limited resources.
- Labor Law Gaps: Only extreme cases (e.g., 8-year-old “YouTube star” Ryan Kaji’s parents facing FTC scrutiny in 2025) draw attention, but most content falls into unregulated “family business” exemptions.


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